While I’ve been saying it for a while, but the days of the influence of the “media” as we normally know the term are growing short. While much of the reason exactly as you would imagine – a monolithically liberal point of view doesn’t appeal to ~50% of the audience – there are a few other factors at play. As “entertainment” more and more becomes the sugar to help the medicine go down, and as that medicine gets tougher and tougher to swallow, and as the market for sugar distribution broadens ever more widely, what we know as traditional news will continue to reinvent itself right off the cliff into a much-deserved oblivion.
But c’mon, Huck, surely you don’t think the MEDIA’s influence is just going to disappear. Even you aren’t THAT stupid.
I’ve got news for you, I’m as stupid as I can possibly be.
As to the media, I absolutely believe they are all in on the idea of putting the last president on the liberal throne, because three distinct things are working irrevocably working against them:
1) Their audience is literally dying away – the median age for cable news viewers is 68, and they aren’t getting any younger. Numbers are dropping for everyone but Fox News, and Fox News is treading water by merely locking up ~50% of a dwindling share, while CNNABCNBCCBSMSNBC all jokey for a slice of the remaining ~50%.
2) Everyone kind of thinks the news media operates on bad news; this is sort of true, but not quite. While disaster porn is a real thing, and manages to get many, many eyeballs glued to it, those eyeballs quickly go elsewhere after a few hours. The variety of “bad news” we now have on a nightly basis isn’t A Disaster that froths over – it’s just one depressing story after another, news just bad enough to make you shake your head. Set that on simmer for a few days in a row and many more people tune out than tune in, and to be honest the majority is only there for the hot chick doing the weather than anything else.
3) Technology that facilitates ease-of-access to media, as it proliferates, requires that the gathering, assembly and dissemination of news become a more cost-effective endeavor. Every attempt by the traditional media to establish pay-to-view or pay-to-read has failed spectacularly.
It’s all going away for them, deservedly so.
It bears noting that while a great many media minds think they helped keep Our Simple Affirmative Action President in the Oval Office, the truth is when it comes to politics, the media’s only remaining influence is whatever it can cause to seep in through the cracks of pop culture for the low-information set. But even this isn’t really that much of anything, because the less one knows about a given thing, the more certain that person becomes that their gut perception of it is unassailable.
As for the future, the only tolerance that the gilded lilies of Millennial generation have for news is a product that must absolutely be pushed through a filter of comedy routines, colorful illustrations and, chiefly, Internet memes.